Microsoft Corp. said Wednesday that it is experiencing shortages of the Xbox 360 console in the United States, citing that the company failed to anticipate post-holiday demand. “We are really running short of product here in the United States,” Jeff Bell, head of global marketing for Microsoft’s games business, said in an interview with Reuters. “You could say we misjudged demand.” Tomorrow, market research firm NPD is expected to release video game sales data for the month of January and Bell said that Microsoft was hoping to “manage expectations.” “We’re literally out of stock in many stores. We think this will have an impact on our sales,” Bell said. “It may cause the overall industry number to be down a little bit.” Back in December of last year, along with the entire video game industry’s holiday shopping boost, Microsoft sold 1.3 million Xbox 360 consoles in the United States. “Retailers have been really upset, they are on allocation. It is a lag I think we’re seeing in January and that may continue into February, then as spring ramps up, we’ll be able to meet that demand,” he said.
It is a fast moving world, none less so than in the video gaming arena, Analysts are already predicting big things for Grand Theft Auto IV when it is released this month. Microsoft especially are hoping for the lions share of the action on the Xbox 360 Janco Partners analyst Mike Hickey believes betting on GTA IV success is a pretty sure wager for Microsoft;” Grand Theft Auto IV could sell 5.8 million copies in its first week, giving it retail sales of US$360 million, which would be bigger than the US$300 million Halo 3 did in its first week last year”
Easily one of the biggest attractions at the Play.com LIVE event this past weekend at Wembley Stadium in London, England was Ubisoft's booth for Far Cry 2 on the PC, appearing in a curtained-off area, racking up 45 minute queues all day long. Far Cry 2's Narrative Designer, Patrick Redding, and Producer, Louis-Pierre Pharand, were on hand to guide attendees through a 15-minute video demonstration of the game, answering questions along the way. Once loaded, the intake of breath from fans in attendance was almost audible. Far Cry 2 looks beautiful, even in this early build. Naturally, the question "Does it look better than Crysis?" constantly crops up, and it's tough to say. It looked fantastic, albeit possibly a notch below Crysis, but then again we were told that the textures had been drastically improved since November, so it's unfair to make an accurate judgement at this stage.
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